Cookie Policy
Effective Date: March 17, 2026
This Cookie Policy explains how Metricform.ai uses cookies and similar technologies on www.metricform.ai and beta.metricform.ai (together, the “Sites”) in connection with Metricform's software and related services (collectively, the “Services”).
This Policy is intended to help users understand:
- what cookies and similar technologies are;
- how Metricform uses them;
- the types of cookies that may be used for website functionality, analytics, authentication, and security;
- how Google-related sign-in technologies may operate where Google Sign-In is offered; and
- the choices users have to manage cookies and similar technologies.
This Cookie Policy should be read together with the Metricform Privacy Policy and Terms of Service.
1. Scope of This Policy
This Cookie Policy applies to the use of cookies and similar technologies on www.metricform.ai and beta.metricform.ai. It covers cookies and similar technologies used:
- to operate the Sites and Services;
- to support user login and session continuity;
- to remember user settings and preferences;
- to analyze traffic and usage patterns;
- to improve security and performance; and
- to enable third-party functionality, including Google-related sign-in features where applicable.
2. What Are Cookies and Similar Technologies?
Cookies are small text files placed on a user's browser or device when visiting a website. Cookies can help websites recognize a browser, remember preferences, maintain sessions, and collect information about how a site is used.
Metricform may also use related technologies, such as:
- pixels or web beacons, which help measure interactions and site activity;
- local storage and session storage, which store information in a browser;
- software development kits (SDKs) or similar tracking technologies in web applications; and
- server-side logging used for security, diagnostics, and service performance.
For simplicity, this Policy refers to all of these technologies collectively as “cookies” unless a different term is needed.
3. How Metricform Uses Cookies
Metricform may use cookies for the following purposes:
| Category | Purpose | Typical Effect |
|---|---|---|
| Essential Cookies | Enable core website and platform functions | Allow pages to load, support navigation, maintain security, and provide requested services |
| Authentication and Session Cookies | Recognize signed-in users and maintain login state | Keep users signed in during a session, support secure account access, and reduce repeated login prompts |
| Security Cookies | Protect accounts, detect abuse, and maintain platform integrity | Help identify suspicious activity, prevent fraudulent logins, and support system security |
| Preference Cookies | Remember user settings and choices | Store language, interface, or consent preferences |
| Analytics Cookies | Understand website traffic and usage | Measure visits, feature engagement, and general service performance |
| Third-Party Technology Cookies | Enable third-party features or services integrated into the Sites | Support embedded tools, sign-in methods, measurement tools, or infrastructure services |
4. Categories of Cookies We May Use
4.1 Essential Cookies
Essential cookies are necessary for the Sites and Services to function properly. These cookies are used to:
- enable page navigation and core site functionality;
- support load balancing and service reliability;
- remember privacy or consent choices where required;
- maintain secure areas of the Sites;
- prevent misuse, spam, or malicious activity; and
- support service requests initiated by the user.
Because these cookies are required for the operation of the Sites or Services, disabling them may affect functionality or make parts of the Services unavailable.
4.2 Authentication and Session Cookies
Metricform may use authentication and session cookies to support account access and user continuity across the Sites and Services. These cookies may be used to:
- identify whether a user is signed in;
- maintain a user's authenticated session while navigating between pages;
- support secure access to account-specific features;
- remember session state during use of the platform; and
- reduce repeated authentication prompts during a browsing session.
These cookies are particularly important for users who create or access accounts through supported authentication methods, including Google Sign-In where offered.
4.3 Analytics Cookies
Metricform may use analytics cookies to better understand how users interact with the Sites and Services. These cookies may help Metricform:
- count visits and traffic sources;
- understand how users move through pages or features;
- measure engagement with product flows or site content;
- identify errors, broken pages, or usability issues; and
- improve product performance, design, and reliability.
Analytics information is generally used to evaluate and improve the Sites and Services rather than to directly identify individual users.
4.4 Preference Cookies
Preference cookies may be used to remember choices a user makes, such as:
- language preferences;
- cookie consent selections;
- UI or display settings; and
- other account or browser-based preferences.
These cookies help provide a more consistent user experience.
4.5 Security and Integrity Cookies
Metricform may use cookies and similar technologies to protect the Sites, Services, users, and business operations. These technologies may support:
- authentication security;
- detection of suspicious or automated behavior;
- prevention of unauthorized account access;
- rate limiting and abuse prevention; and
- diagnostics related to service integrity.
5. Google-Related Sign-In Cookies
If Metricform offers Google Sign-In or other Google-based authentication features, Google and related technologies may place or access cookies or similar identifiers as part of the login, security, and account authentication process. Where applicable, these technologies may be used to:
- enable users to sign in with their Google account;
- verify account ownership and authentication status;
- support fraud prevention and account security;
- maintain login continuity; and
- facilitate the interaction between Google authentication services and Metricform's account systems.
Important points for users:
- Google may collect, receive, or process certain information in connection with its authentication services in accordance with Google's own terms and privacy documentation.
- Metricform does not control how Google uses cookies or related technologies on Google-controlled domains or services.
- Users who choose to authenticate through Google may be subject to Google's own cookie practices, privacy practices, and account settings.
6. Third-Party Technologies
Metricform may use third-party technologies in connection with operating and improving the Sites and Services. Depending on how the Services are configured, these technologies may include:
- authentication providers;
- analytics providers;
- cloud hosting and infrastructure services;
- security and fraud-prevention tools;
- customer support or communications tools; and
- embedded or integrated functionality used in the SaaS environment.
These third parties may use cookies or similar technologies to provide their services to Metricform or to support the operation of features made available to users.
7. Cookie Duration
| Cookie Type | General Duration |
|---|---|
| Session Cookies | Typically expire when the browser is closed or the session ends |
| Persistent Cookies | Remain for a longer period until they expire automatically or are deleted by the user |
8. Legal Basis and Consent Approach
Depending on the user's location and applicable law, Metricform may rely on different legal bases for the use of cookies:
- strictly necessary cookies may be used where needed to operate the Sites or provide requested services;
- analytics or optional cookies may be used based on user consent where required by law; and
- user choices may be presented through a cookie banner, consent manager, or similar settings interface where applicable.
Where consent is required, users may withdraw or modify their choices at any time through available cookie settings, browser controls, or other mechanisms provided on the Sites.
9. How Users Can Manage Cookies
9.1 Browser Controls
Most browsers allow users to:
- view stored cookies;
- block some or all cookies;
- delete cookies already placed on the device;
- restrict third-party cookies; and
- configure browser settings to notify the user before certain cookies are stored.
Users should be aware that blocking or deleting cookies may:
- sign them out of the Services;
- prevent certain login or security features from working;
- disrupt Google Sign-In or other third-party authentication methods;
- reset site preferences; or
- reduce site functionality or performance.
9.2 Cookie Banner or Preference Center
If Metricform makes a cookie banner or settings tool available, users may use it to:
- accept or reject non-essential cookies;
- revise prior consent choices; and
- review category-level cookie preferences.
9.3 Third-Party Settings
Users may also manage certain third-party technologies directly through the relevant provider's settings, including where a third party controls authentication, analytics, or advertising-related settings on its own services.
9.4 Device and Platform Controls
Some browser environments, operating systems, or extensions also provide additional privacy controls that may affect cookies, local storage, scripts, and related technologies.
10. Consequences of Disabling Cookies
If users disable or reject certain cookies, some parts of the Sites or Services may not work as intended. For example:
- sign-in sessions may not persist;
- secure account access may fail;
- product settings may not be remembered;
- beta features may behave inconsistently; and
- usage measurement and troubleshooting capabilities may be reduced.
Essential cookies generally cannot be fully disabled through site controls where they are necessary for operation of the Services.
11. Do Not Track
Some browsers offer a “Do Not Track” setting. Because there is not always a consistent industry standard for responding to these signals, Metricform may not respond to all Do Not Track signals in a uniform manner. Users should rely on available cookie settings, browser controls, and applicable privacy tools for managing preferences.
12. Children's Data
The Sites and Services are intended for users permitted to use Metricform under its Terms of Service. Metricform does not design its cookie practices to target children. If a parent or guardian believes a child has provided information through the Sites in a way that raises privacy concerns, they should contact Metricform using the contact details below.
13. International Use
Metricform's Sites and Services may be accessed from different jurisdictions. Cookie practices, consent requirements, and related user rights may vary depending on applicable law and user location. Metricform may present different consent or notice mechanisms where appropriate.
14. Changes to This Cookie Policy
Metricform may update this Cookie Policy from time to time to reflect changes in the law or regulatory guidance, updates to the Sites, Services, or authentication methods, changes to analytics, security, or third-party integrations, or improvements in how Metricform explains its privacy and cookie practices.
When this Policy is updated, Metricform may revise the Last Updated date at the top of the Policy. If changes are material, Metricform may also provide additional notice through the Sites, the Services, or other appropriate communications.
15. Contact Us
If you have questions about this Cookie Policy or Metricform's use of cookies and similar technologies, please contact:
Email: legal@metricform.ai
Website: www.metricform.ai
Beta Site: beta.metricform.ai